Learn how to start your own Esthetician business!
March 21, 2022, 11:11:47 PM
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Step 1. TREATMENT-SPECIFIC TRAINING
Medical esthetician treatments, such as microdermabrasion and laser therapies, require formal training and certification before you can perform them on people. Decide which treatments you'd like to offer and take the relevant training courses. This can take some time to complete, so plan ahead of your business launch to make sure you're qualified for every treatment you want to offer. Medical esthetician Makeup artist Holistic esthetician Wax specialist
Step 2. YOUR COSMETOLOGY LICENSE
All states require every esthetician to have a cosmetology license in order to run their business.
Step 3. BUSINESS REGISTRATION AND PAPERWORK
While you wait for your license to be approved, register your business. Choose your brand name, and decide which business structure you want to operate.
Step 4. PROFESSIONAL INSURANCE
Put extensive public liability and professional indemnity insurance in place before you go anywhere near a client.
Step 5. SALON EQUIPMENT
Invest in the highest-quality spa furnishings and equipment that you can afford. It'll last longer and give a more luxurious feel to your esthetician's studio. FACIAL BED FACIAL STEAMER MICRODERMABRASION MACHINE TECHNICIAN STOOL HOT TOWEL CABINET
Step 6. A DETAILED MARKETING PLAN
Create a detailed marketing plan that includes a vision for every quarter of your first year of business. How will you find your ideal customers? What unique selling points will you promote to encourage those customers to visit your salon? Which digital marketing channels will you use?
Step 7. Renting or Buying a Business Location
It holds just as true for an esthetician business. You can browse real estate near places where your target clientele already congregate or you can take a risk and open up a new location in an area you’ve calculated is under served with less competition. The number of walk-ins combined with your already established regular clientele will determine how aggressive you need to make your future advertising campaigns. Once you’ve selected a location you can also consider property and liability insurance.
Step 8. Cosmetology Board and Health Department Regulations
These commonly include:
Adequate ventilation system
Hot and cold running water
Potable drinking water
Hand washing facilities
Minimum square footage requirement per esthetician chair or work station
Step 9. Funding Your Esthetician Business Idea
Regardless of how you initially fund your business, the following list shows expenses you can expect to incur along your way to opening (cost estimates are omitted as these can range widely from location to location):
Monthly lease/mortgage payment
Cost to renovate your business to meet state code
Property and liability insurance
Business license cost
Cost of beauty supplies and esthetician tools
Cost of basic materials like tables, chairs, mirrors, and waiting area furniture
Business expenses like a computer, webpage, telephone, business cards, cable TV subscription, and magazine subscriptions
Advertising and marketing campaigns
Your own costs for your basic living needs: rent/mortgage, transportation, food, medical insurance, etc
Accountant, if needed
Extra expenses for repairs and other unexpected costs