Learn how to start your own Hair Salon Or Barbershop
March 16, 2022 at 9:29:02 PM
Step 1. Define your salon concept.
Your salon concept should be woven into every aspect of your business, from the services offered to your style of customer service. Your concept should also be reflected in the name of your salon, your design, your decor, and your price range.
Step 2. Create a business plan for your salon.
Be sure to include an executive summary, company description, industry analysis, geographic analysis, target market analysis, sample services, marketing plan, management strategy, and financial plan.
Step 3. Register your business.
You need to register your business with the IRS to receive your Employer Identification Number, which you need to file taxes. You might think about trademarking your salon’s name, too (to stop people from copying you and capitalizing on your salon’s success).
Step 4. Select the right location.
A salon’s location can make or break it. Visibility and foot traffic are two important factors to consider during the selection process for a commercial space. You also want to evaluate the size and interior shape to decide if it’s the best fit for your business plan.
Step 5. Order salon equipment.
Equipment can get pricey so you want to be strategic when selecting what to buy or lease. List out everything that you absolutely need versus what you want. You can save money by buying some gently used items. Make decisions based on your budget and your financial analysis.
Step 6. Outline your offerings and services.
Your services are the centerpiece of your salon and should reflect your concept and brand. Service descriptions are a marketing tool that can help convince new customers to try your salon. Your descriptions should be concise but appeal to your audience.
Step 7. Create a marketing plan.
Before you open a salon, it’s important to develop a marketing plan that drives awareness, brings in new customers, and creates a loyal following. Marketing tactics you might use include everything from social media to hosting a soft opening that drives hype.
Step 8. Hire the right staff.
Make a list of how much staff you need to run your business efficiently. Then get to hiring. While you’re doing that, you should also decide if you want to process payroll yourself or use payroll software.