Learn how to start your own Lash business!
March 21, 2022, 11:03:45 PM
Jasmine | firstname.lastname@example.org
Step 1. Get the Necessary Training and Qualifications
Unless you plan on hiring a lash artist, you will need to receive the necessary training and qualifications to become an eyelash technician for your lash business. Being licensed helps you convey a sense of professionalism to your clients and keeps your business legally compliant.
Step 2. Name Your Business and Create a Brand
What will you call your lash business? Every company needs a creative and unique business name that makes it stand out in customers’ minds. Be sure and register the brand name to protect it from being used by competitors.
Step 3. Know Your Target Market
Who is your target customer? As with most businesses, your market won’t include everyone. What type of customer will seek your aesthetic services? Consider the demographics and characteristics of that target audience when determining to whom you will market your business.
Step 4. Create a Business Plan
Before you can acquire funding for your eyelash business, you’ll need to establish a business plan. Even if you plan to launch your company without help from a bank or investor, writing a business plan will help you better define your business, identify your target customer and create effective business strategies.
Step 5. Sort Out Licensing, Permits, and Fees
What licenses and permits will you need to operate your eyelash business? There’s no simple answer to that question since requirements will vary by region. Be sure to research any business licenses, as well as aesthetic or healthcare licenses, that are required in your area and be prepared to pay any fees associated with obtaining them.
Step 6. Choose a Business Entity
How will you structure your lash extension business? Will you be the sole owner of your small business, or will you own the company with one or more partners? Who is legally responsible for the brand? Who will be responsible for profits and debts?
Step 7. Equipment
Eyelash Extension Tape
Step 8. Location
Consider Renting a Chair in an Existing Lash Bar (Or Starting Out of Your Home)
One of the first decisions you will make when going into the lash business is deciding where you will run your business.
The great thing about the beauty industry, and especially the lash extension business, is that you can run your business from home. Naturally, this is a much more cost-effective option for someone without existing clientele.
However, if you already have an existing clientele base but don’t yet want to make the plunge into leasing your own space, another option is to rent a chair in an existing lash bar.
Step 9. Practice On Friends/Family & NETWORK
Your clients will be your friends and family. Don’t rule them out. This is a great way to gain experience and perfect your skill while also building up your confidence.
In the same vein is the importance of making an effort to expand your own social network. Relationships are fundamental to business success. After all, people are much more likely to support the businesses of people they know (these people will then go on to refer your business to others as well).
There are a lot of apps out there today like MeetUp where you can attend group meetups for whatever happens to interest you. A great option here would be to consider joining a group for solo business owners.
Step 10. Get Business Cards Made
Business cards are standard in the marketing world, but they aren’t always necessary. However, when it comes to setting up your eyelash extension business, they are a smart investment (and they aren’t even that expensive).
A great way to utilize your business cards is to give them to your current clients. If someone asks that person where she/he got their lashes done, the client can simply pull out your business card! Again, this taps into the power of referral marketing.